This site sets no cookies, runs no advertising trackers, and asks for nothing it does not need. What follows is the whole of it: the fields the forms collect, the three companies that touch them, and how to have any of it removed. If you are asking what happens to material inside an engagement rather than on this website, that is a different and much longer answer — it is on how your data is held.
Last updated 30 July 2026 · First Principle Sàrl (in formation), Switzerland
Nothing here is collected passively except a count of pages read. Everything else arrives because you typed it into a form and pressed a button.
Every enquiry form on the site posts a name, an email address, an optional organisation, and the free text you typed — plus which page you sent it from. It is emailed straight to the analyst inbox. There is no database behind it and no scoring, tagging or enrichment of any kind.
Subscribing to The Brief or downloading a resource stores your email address, an optional first name, and which resource brought you in. The endpoint rejects the request outright if the consent box is not ticked — that is a hard check in the code, not a promise about intent.
We use Plausible, which sets no cookies, stores no personal data and builds no cross-site profile. It tells us that a page was read, not who read it. There is nothing here to opt out of, which is why this site has no cookie banner.
One consequence worth stating plainly, because of who reads certain pages here: visiting /rescue or /emergency leaves no identifier of you anywhere in our systems. Until you send a form, we do not know you were here.
Three companies, each doing one job. A privacy page that does not name them is not telling you the part that matters.
Under Swiss data protection law, and under the GDPR where it applies to you, you can ask what we hold about you, have it corrected, have it deleted, and object to it being processed. In practice all four are the same email: [email protected]. Because the volume involved is a handful of fields, we answer these directly rather than routing them through a portal, and we will tell you what exists rather than what policy permits us to say.
If you are in the EU or EEA you may also complain to your national supervisory authority. In Switzerland, that is the Federal Data Protection and Information Commissioner. We would rather you told us first, and we would rather fix it than defend it.
No. The site sets no cookies of its own, and the analytics are cookieless by design. That is why there is no consent banner — there is nothing to consent to. If that ever changes, a banner will appear and this line will change with it.
It becomes an email in the analyst's inbox and is answered by a person. It is not fed into a CRM, scored, enriched from other sources, or shared with anyone. If a conversation turns into an engagement, what happens to the material after that is described on the data page.
Write to [email protected] and say so. Newsletter contacts can also unsubscribe from any email, which stops the sending immediately. Deletion of an enquiry means the email thread is removed; we will confirm when it is done rather than leave you to assume it.
Enquiry emails are kept while the conversation is live and for as long as it is useful to remember it, which is a judgement rather than a fixed schedule — ask and we will tell you what exists. Newsletter contacts are kept until you unsubscribe or ask for removal. Analytics data is aggregate and holds nothing to keep.
We do not make that claim, and a page about privacy that overstated would refute itself. There is no data protection officer, no DPA, and no completed DPIA. What we do have is a short list of processors, a small set of fields, and no advertising technology anywhere — described above so you can judge it yourself.
Yes. The enquiry forms require a name and your question; the email field is there so we can reply, and the endpoint accepts a submission without a valid one. If you would rather not use the form at all, write to [email protected] from whatever address you prefer.
Questions about what happens to material inside an engagement are answered in more detail on how your data is held.